Saturday, October 18, 2008

Meet my new addiction - Don Ed Hardy!

Posted by Double Y at 12:32 PM
No, he's not one of the Hardy Boys of Nancy Drew's adventures. He is an American tattoo artist who is the first one to incorporate Japanese tattoo aesthetic and technique into his work. As per his wikipedia entry, he was first approached by Ku USA,, Inc. to produce a line of clothing based on Hardy's art and a licence agreement was signed. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.

In 2004 Christian Audigier licensed the rights to produce the high-end Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Von Dutch. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts.

Who wears this brand? Well, there's Madonna, Britney Spears, Miley Cyrus, to name a few..
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More celeb photos can be viewed here --

The shirts are not that cheap, as it costs at least $50.00 per. But it is way worth it, it doesnt shrink nor loose its color even after how many washes. I just started collecting them few months back.

Here are some of my Ed Hardys:I took photos of the tag and the inside label, so that when you decide to get one you can compare it to these photos for authenticity. I have not seen any fake Ed Hardys yet, but for sure there are somewhere..


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